However, Insomniac did not branch out of the Los Angeles area until 2001, when they held the first-ever edition of EDC Texas. Their other signature event Electric Daisy Carnival (EDC), made its debut in 1997 at the Shrine Expo Hall.
Insomniac’s remarkable journey began in 1995 when they hosted what’s currently their longest-running festival, Nocturnal Wonderland. And they have been running full-speed ahead ever since. The history of dance music was forever changed in October of the following year when they threw their first underground warehouse party in South Central LA, giving birth to Insomniac Events. Back in 1992, at only 17-years-old, he hosted his first party in Los Angeles called “Unity Groove,” featuring DJs Steve Loria and Sean Perry. The man behind Insomniac’s success is none other than Pasquale Rotella. We strive to create safe and magical spaces fueled by relentless positivity.” “Fueled by self-expression and the spirit of discovery, we respond to a calling to connect and form something bigger than ourselves. They consistently aspire to present a liberating, inclusive environment for all Headliners to unite to celebrate love, life, and music.
What separates Insomniac from the rest of the industry is making festival-goers, aka Headliners, their number one priority. They flawlessly execute every occasion while always upholding their core values that stretch beyond the dance floor. Their mentality is rooted in providing authentic experiences enhanced by cutting-edge sound design, stimulating visual effects, pyrotechnics, massive art installations, and interactive street performers. Armed with a strong emphasis on creative detail, they set the industry standard for hosting top-of-the-line events. Insomniac is not your typical entertainment company.